How Do Brand Values Matter?

A business starts with a mission and values that help guide the company in how they interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...

Learn From Zach at Gumption Design Co.

Ready to transform your creative passion into a thriving business? Great news! I, Zach Johnson-Medland, am leading an inspiring workshop, “Art Support: Business Practices for Creatives – Tips, Tricks, and Tools of the Trade,” at PCAD, downtown Lancaster....

Let’s Avoid Bad Branding in 2024

As 2023 comes to a close, the exciting prospects of 2024 are just around the corner! This is a fantastic opportunity for forward-thinking businesses to take a moment to reflect on their journey and envision an even brighter future. Is your brand or website in need of...

(Attractive) Content Is King

The Power of Partnering with a Graphic Designer for Content In the fast-paced world of business, staying ahead of the curve means having the ability to swiftly adapt and update your visual assets. From eye-catching ads that grab your audience’s attention to...

Online Class: Design a Digital Brand and Marketing Strategy

Gumption is partnering with SCORE Mentors Lancaster-Lebanon on March 15, 2023 @12 pm EST to bring you an online class on digital marketing!   We’ll cover:   • Set your budget by how much your business can afford at this time. • Determine the audience you are...

Happy Holidays from Zach at Gumption Design Co.

This past year has been a whirlwind of emotion, growth, and of course gumption. I wouldn’t have been able to make any of it work without the support of the community I’m surrounded by: family, friends, and colleagues who all continue to push me to grow and...

How To Get Started Freelancing

Thinking of becoming a freelancer? Here are a few tips before you go full-time:   USE YOUR EXISTING NETWORK: A lot of people start out by increasing their network, without ever really learning how to utilize their existing network. Make sure you take note of your...