How Do Brand Values Matter?

A business starts with a mission and values that help guide the company in how they interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...

(Attractive) Content Is King

The Power of Partnering with a Graphic Designer for Content In the fast-paced world of business, staying ahead of the curve means having the ability to swiftly adapt and update your visual assets. From eye-catching ads that grab your audience’s attention to...

Online Class: Design a Digital Brand and Marketing Strategy

Gumption is partnering with SCORE Mentors Lancaster-Lebanon on March 15, 2023 @12 pm EST to bring you an online class on digital marketing!   We’ll cover:   • Set your budget by how much your business can afford at this time. • Determine the audience you are...

Happy Holidays from Zach at Gumption Design Co.

This past year has been a whirlwind of emotion, growth, and of course gumption. I wouldn’t have been able to make any of it work without the support of the community I’m surrounded by: family, friends, and colleagues who all continue to push me to grow and...

How To Get Started Freelancing

Thinking of becoming a freelancer? Here are a few tips before you go full-time:   USE YOUR EXISTING NETWORK: A lot of people start out by increasing their network, without ever really learning how to utilize their existing network. Make sure you take note of your...

Brand Value Implementation

A business starts with a mission and values that help guide the company in how it will interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...

Value Affects Design

Similar to how value implementation affects the business, brand value implementation affects marketing as well. Good marketing campaigns are built from the brand’s values to drive sales and strategy by implementing and talking about their brand in a clear way that...