Your logo identifies your business and helps it find its place in the market around you. Here are some quick reasons your logo is an important part of your branding. IDENTIFICATION Your logo helps your business become identifiable in an ever-changing and evolving...
A business starts with a mission and values that help guide the company in how they interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...
The Power of Partnering with a Graphic Designer for Content In the fast-paced world of business, staying ahead of the curve means having the ability to swiftly adapt and update your visual assets. From eye-catching ads that grab your audience’s attention to...
When it comes to branding and design, many larger businesses have in-house teams to handle the workload. However, outsourcing branding and design work to a professional graphic designer can offer unique benefits that may not be available with an in-house team. In this...
Gumption is partnering with SCORE Mentors Lancaster-Lebanon on March 15, 2023 @12 pm EST to bring you an online class on digital marketing! We’ll cover: • Set your budget by how much your business can afford at this time. • Determine the audience you are...
This past year has been a whirlwind of emotion, growth, and of course gumption. I wouldn’t have been able to make any of it work without the support of the community I’m surrounded by: family, friends, and colleagues who all continue to push me to grow and...
How it goes down: Ten Participants will allow us to pick ten images from their Instagram Accounts, but they won’t know which ones. Hey, if you post it, it should be meaningful, right They’ll have 20 seconds per slide to tell the audience about the image....
Thinking of becoming a freelancer? Here are a few tips before you go full-time: USE YOUR EXISTING NETWORK: A lot of people start out by increasing their network, without ever really learning how to utilize their existing network. Make sure you take note of your...
Good design is ultimately good for your business. It can help provide valuable information to your customer in a quick and effective way in an ever-changing marketplace. Especially, because since COVID eCommerce other revenue-generating websites have become a major...
A business starts with a mission and values that help guide the company in how it will interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...
Similar to how value implementation affects the business, brand value implementation affects marketing as well. Good marketing campaigns are built from the brand’s values to drive sales and strategy by implementing and talking about their brand in a clear way that...
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