Blog
Why is a logo important?
Your logo identifies your business and helps it find its place in the market around you. Here are some quick reasons your logo is an important part of your branding. IDENTIFICATION Your logo helps your business become identifiable in an ever-changing and evolving...
How Do Brand Values Matter?
A business starts with a mission and values that help guide the company in how they interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...
Small Acts, Big Ripples: Mutual Aid, Zines, Small Business, and the Role of Design
In a world that often feels too big to change, it's the small, tightly knit communities that remind us what's possible. Organizations like CWS Lancaster are leading the way in mutual aid—helping resettle refugees, support immigrant communities, and respond to local...
Summer Fun in the Sun with our Summer Intern Joe Morello
For those who don’t know Zach is now adjunct at Elizabethtown College for their web design program. Joe Morello was a great student and even took the initiative to ask Zach if he could intern at Gumption Design Co. Throughout the summer, Joe has been working with...
What is Domain and Hosting?
Domains and hosting can be really confusing when you start getting a website up and running. There are way too many numbers, redirects, and other confusing tech jargon. Let's break it down. What is a domain? Domain: Your Unique Digital Address Number Think of the...
Saving Daylight? At what cost?
I almost made it through the entire week without incident. The time change always disorients me. I find myself conflicted between the desire for extra daylight and the need for a consistent routine. This change does simplify walking the dog, but moving my alarm...
Gumption in Design: The Drive Behind Gumption Design Co.
In the heart of Gumption Design Co. lies a principle so profound yet so intuitively simple that it shapes our every creation and interaction: gumption. This term, deeply rooted in Scots origin, encapsulates common sense, initiative, resourcefulness, and a boldness of...
Learn From Zach at Gumption Design Co.
Ready to transform your creative passion into a thriving business? Great news! I, Zach Johnson-Medland, am leading an inspiring workshop, "Art Support: Business Practices for Creatives – Tips, Tricks, and Tools of the Trade," at PCAD, downtown Lancaster. When?...
Let’s Avoid Bad Branding in 2024
As 2023 comes to a close, the exciting prospects of 2024 are just around the corner! This is a fantastic opportunity for forward-thinking businesses to take a moment to reflect on their journey and envision an even brighter future. Is your brand or website in need of...
(Attractive) Content Is King
The Power of Partnering with a Graphic Designer for Content In the fast-paced world of business, staying ahead of the curve means having the ability to swiftly adapt and update your visual assets. From eye-catching ads that grab your audience's attention to keeping...
The Benefits of Working with a Professional Graphic Designer for Your Branding Needs
When it comes to branding and design, many larger businesses have in-house teams to handle the workload. However, outsourcing branding and design work to a professional graphic designer can offer unique benefits that may not be available with an in-house team. In this...
Online Class: Design a Digital Brand and Marketing Strategy
Gumption is partnering with SCORE Mentors Lancaster-Lebanon on March 15, 2023 @12 pm EST to bring you an online class on digital marketing! We'll cover: • Set your budget by how much your business can afford at this time. • Determine the audience you are...
Happy Holidays from Zach at Gumption Design Co.
This past year has been a whirlwind of emotion, growth, and of course gumption. I wouldn't have been able to make any of it work without the support of the community I'm surrounded by: family, friends, and colleagues who all continue to push me to grow and support me...
Live Event: Pecha Kucha December 15, 2022 at The Candy Factory in Lancaster, PA
How it goes down: Ten Participants will allow us to pick ten images from their Instagram Accounts, but they won't know which ones. Hey, if you post it, it should be meaningful, right They'll have 20 seconds per slide to tell the audience about the image. The slides...