Your logo identifies your business and helps it find its place in the market around you. Here are some quick reasons your logo is an important part of your branding. IDENTIFICATION Your logo helps your business become identifiable in an ever-changing and evolving...
A business starts with a mission and values that help guide the company in how they interact with the business and provide a way to measure the success of a company. The design of those values and their implementation is your brand. Your brand directly affects your...
For those who don’t know Zach is now adjunction at Elizabethtown College for their web design program. Joe Morello was a great student and even took the initiative to ask Zach if he could intern at Gumption Design Co. Throughout the summer, Joe has been working with...
Domains and hosting can be really confusing when you start getting a website up and running. There are way too many numbers, redirects, and other confusing tech jargon. Let’s break it down. What is a domain? Domain: Your Unique Digital Address Number Think of...
I almost made it through the entire week without incident. The time change always disorients me. I find myself conflicted between the desire for extra daylight and the need for a consistent routine. This change does simplify walking the dog, but moving my alarm...
In the heart of Gumption Design Co. lies a principle so profound yet so intuitively simple that it shapes our every creation and interaction: gumption. This term, deeply rooted in Scots origin, encapsulates common sense, initiative, resourcefulness, and a boldness of...
Ready to transform your creative passion into a thriving business? Great news! I, Zach Johnson-Medland, am leading an inspiring workshop, “Art Support: Business Practices for Creatives – Tips, Tricks, and Tools of the Trade,” at PCAD, downtown Lancaster....
As 2023 comes to a close, the exciting prospects of 2024 are just around the corner! This is a fantastic opportunity for forward-thinking businesses to take a moment to reflect on their journey and envision an even brighter future. Is your brand or website in need of...
The Power of Partnering with a Graphic Designer for Content In the fast-paced world of business, staying ahead of the curve means having the ability to swiftly adapt and update your visual assets. From eye-catching ads that grab your audience’s attention to...
When it comes to branding and design, many larger businesses have in-house teams to handle the workload. However, outsourcing branding and design work to a professional graphic designer can offer unique benefits that may not be available with an in-house team. In this...
Gumption is partnering with SCORE Mentors Lancaster-Lebanon on March 15, 2023 @12 pm EST to bring you an online class on digital marketing! We’ll cover: • Set your budget by how much your business can afford at this time. • Determine the audience you are...
This past year has been a whirlwind of emotion, growth, and of course gumption. I wouldn’t have been able to make any of it work without the support of the community I’m surrounded by: family, friends, and colleagues who all continue to push me to grow and...
