Brand design is an important aspect of creating a thriving business and maintaining relationships with your customers in a professional and consistent way.

Brand design is the way a business decides to present their visual and verbal identity throughout the
operation of the business and to their customers. 

Brand design can be within the company, like how a boss interacts with their employees, how complaints are handled, how the products are priced, how services are carried out, and more.

Brand design can also be outside the company. For instance, how the company interacts with other companies, how the company talks to potential employees, or how they visually present themself.