Similar to how value implementation affects the business, brand value implementation affects marketing as well.

Good marketing campaigns are built from the brand’s values to drive sales and strategy by implementing and talking about their brand in a clear way that their customers will understand and connect with.

Customers will connect with your business through the brand by emotionally responding to your brand values. It’s important to have good brand values in place to satisfy the customers emotional needs.

Ultimately it is the designers job to determine what brand values are important to show and connect with the customer with tools like logos, content, and the internet.