Good design is ultimately good for your business. It can help provide valuable information to your customer in a quick and effective way in an ever-changing marketplace. Especially, because since COVID eCommerce other revenue-generating websites have become a major source of income for businesses across the world.
1. Create Trust With New Customers
When someone comes to your new website, a good logo and a good website will make them know that they can trust you. This is a way of creating trust in a digital age. Many people have experienced an increase in the number of spam messages and phone calls they receive since COVID. So ensuring trust through branding and good website design helps to influence your customers.
2. Create Brand Loyalty:
Apple does this extremely well, because of its branding. The way they talk about their product, and the way they market their product, helps the customer know and trust them in a way that is different than if they did not. It creates brand loyalty so that people come back, again and again to buy Apple products.
3. Increasing Perceived Value:
Value is determined by need, perceived value is defined by need at a given time or moment. For instance, a water bottle costs more at a sporting event, than at Costco, because your need at the moment is usually higher at the sports event. Good design elevates your value and elevates good products. If you have a really good product, but the branding and design are bad, your customer will never get the chance to experience the product because they never got past its bad design. Finally, you want to make sure that your first impression with customers is always good because that’s the top of your marketing funnel. And that’s going to capture your leads and make sure that they trust you from the very beginning. You don’t want them to think that you might be not a reputable company. You want them to think that right off the bat.