BRAND STRATEGY, DESIGN, AND APPLICATION

Viewpoint Public Affairs focuses on decarbonization, clean energy transition, and the climate tech marketplace. Nicholas Kowalski launched Viewpoint Public Affairs, a Pennsylvania-based boutique public affairs and political consulting firm, to deliver cutting-edge strategies for clients in climate tech, clean energy, and the decarbonization marketplace. Previously, Nicholas led Twenty20 Strategies, a campaign management and political consulting firm.

Nick wanted to capture the new momentum of climate tech and sustainability initiatives to help drive change through his work. Still, he wanted to ensure his audience took him seriously with a new logo and website that would accurately target and speak to his clientele. 

Gumption and Nick worked together through multiple logo revisions to hone in on what colors, typography, iconography, and names would accurately reflect his years of experience but also speak to the new future we are all trying to create. 

Ultimately, we finalized a simple but meaningful logo incorporating elements of nature and classic artistic style.