TCO FLY SHOP
Zach worked at TCO Fly Shop and helped direct marketing and campaign efforts through TCO’s email list and through their website to maximize engagement and increase revenue through design-driven campaigns.
PROJECT SCOPE
Merchandise Design
Brand Identity
Marketing Campaigns
Strategy
Creative Direction
CAMPAIGN STRATEGY
Zach worked at TCO Fly Shop and helped direct marketing and campaign efforts through TCO’s email list and through their website to maximize engagement and increase revenue through design-driven campaigns.
BROOD X MERCHANDISE AND EMAIL DESIGN
2021 marked the periodical Brood X cicada hatch that only occurs once every 17 years. This event is extremely popular for fishers because it make fish extremely aggressive.
To encourage in store traffic, and develop an awareness, and excitement for the upcoming hatch. TCO Fly Shop tasked Zach with developing a marketing campaign that would last over the 3 months the cicadas hatch.
Zach developed three designs inspired by Brood X. The designs were applied to t-shirts, hats, and stickers. Additionally, these designs were then used in several marketing campaigns to push traffic to the stores, and to the online ecommerce website. Ultimately these designs, in conjunction with their marketing campaigns helped generate a significant amount of revenue during the Brood X hatch in 2021.
SEASONAL MERCHANDISE AND MARKETING CAMPAIGN DESIGN
Zach helped develop several seasonal designs for TCO Fly Shop to use with their varying fishing seasons throughout the year. Each design was applied to t-shirts, hats, and marketing campaigns on the site and through emails.