Modern Natural Living is a company that was founded with the aim of providing safe and effective all-natural skincare products to people. The company was based in Scranton, PA and was a grassroots initiative that gained popularity over time. The company offered a range of products for both men and women, including moisturizers, cleansers, and other skincare essentials. Modern Natural Living’s products were made using only natural ingredients, which meant that they were free from harmful chemicals and additives that are commonly found in traditional skincare products. This made them ideal for people who were looking for healthier and more sustainable skincare options.

Brand Identity
Creative Direction


Megan Stayer had a deep-seated passion for ensuring that people had access to healthy products. Her motivation stemmed from personal experiences where she had used products that had adverse effects on her health. Her desire to make a positive impact on society led her to establish Modern Natural Living, a company that carefully sources and selects products that meet the highest standards of quality and safety. The company places a premium on consumer health and well-being above all else, and is committed to educating consumers about the importance of making informed choices when it comes to their health. With a strong emphasis on transparency and accountability, Modern Natural is dedicated to providing customers with the information they need to make informed decisions about the products they use.

Gumption Design Co collaborated with Megan to develop a range of innovative ideas for her brand, taking into consideration her vision and goals. Through a series of brainstorming sessions and design iterations, we created several logo concepts that accurately represented the brand and stood out in the competitive market. They also assisted Megan in selecting the most suitable logos for her products and provided guidance on how to best utilize them for branding purposes. The end result was a comprehensive brand identity that captured Megan’s unique style and values, and helped her establish a strong presence in the industry.