FARM AND RANCH DEPOT
Farm and Ranch Depot came to Gumption Design Co. to update their logo with something more website friendly and scaleable. We worked to develop an identity base on their old identity and what their customers would identify with.
Farm and Ranch’s previous logo identity wasn’t working for them digitally, and didn’t help their customers recognize them quickly or connect with them. Gumption Design Co. helped brainstorm with the owner who their customers were, what kind of imagery, typography, and textures they would connect with. Then Gumption Design Co. created a variety of options for them to choose from including typography, icons, and a mix of both. After we settled on the logo, Gumption Design Co. created a a variety of different sizes, type and icon combos, and color combinations for Farm and Ranch Depot so that they could utilize their logo to its fullest potential. Gumption Design Co. always offers suggestions on where and how to use the log, and is welcome to questions to make sure our customers are able to use their visual branding effectively. Finally, after logo deliverables were created, we used the branding to develop alternative designs that could be used for t-shirts and stickers later on.