About Gumption 

What does Gumption mean?

In the words of Robert Pirsig: “A person filled with gumption doesn’t sit around dissipating and stewing about things. He’s at the front of the train of his own awareness, watching to see what’s up the track and meeting it when it comes. That’s gumption.”

What is graphic design?

Graphic design is the combination of text and images to communicate messages. It can be used as art or business. 

What does Gumption Design do?

Gumption Design Company works on branding specific graphic design. Within that, there’s a lot to unpack, so we usually group it in three services: Branding, Websites, and Content.

Who is behind Gumption Design Co.?

Zach Johnson-Medland is the owner and design lead at Gumption Design Company, he works with a variety of other designers, coders, and administrative consultants on a contract basis to keep his overhead low, and the clients projects affordable. 

About Our Work 

What programs do you work in?

We work with a variety of software including: the Adobe Creative Suite(Most often: Photoshop, Illustrator, InDesign, and Premiere), WordPress.com, Shopify, Squarespace, and Procreate. We’re always looking to learn new software as well. 

Can’t I just do my own design?

Yes you can! However, we’ve studied design for years, worked in the industry, worked with print shops, and been through some of the changes in technology which help us make professional assets for businesses in a more effective and informed way. 

What does a graphic designer do?

Graphic designers help businesses and individuals solve problems with visual solutions like logos, branding, illustration, websites, art direction, creative direction both in print and digital mediums. 

What is the value of design in your business?

Design either through careful direction or through creative strategy can help your business thrive by understanding your audience, creating engaging content for your audience, improving your brand presence, differentiating you from competition, and helping liven up previously dead brands. 

What is branding?

Branding is how a business presents itself visually, verbally, and through implementation. At Gumption Design Company we specialize in visual branding like logos, illustration, and business collateral(websites, business cards, letterhead, etc.). However, we also work with companies to help understand the other aspects of their brand for a well rounded strategy. 

,What does branding cost?

Good branding helps your business connect and turn customers into recurring revenue for your business to function. At an agency, you can expect to spend upwards of $5000 to $10,000 on a branding package.

At Gumption Design Co. you could expect to spend  $850-2225 on the branding process depending on your needs to get you set up with a logo and a variety of other deliverables to give you the success you need. 

Why do I need a website?

We live in a digital age now. A website is the equivalent of a digital storefront. Whether you are selling products or services directly online, your business needs to have a professional website that communicates your values to your customers so that they can learn, interact, and contact you online. 

What does a website cost?

Websites will continue to influence and bring customers to your business. At an agency, you could expect to spend upwards of $5000 on a website and development process. 

At Gumption Design Co. you can expect to spend $800-4000 dollars depending on your needs and the amount of pages and functionality your site requires to develop a visually appealing and functional website to keep your business profitable and relevant. 

What is content?

Content is a good catch all for a variety of business materials that support marketing your business. At Gumption we work on content like: illustrations, social media imagery, banners, posters, business cards, letterhead, and almost any other digital or print designer piece you can think of. 

How much does content creation cost?

Content will engage and keep your customers interested in your brand. At an agency, you could expect anywhere from $120-500 an hour on expensive and complex content retainers and processes. 

At Gumption Design Company you can expect to spend $65-85 an hour on content design that will engage and keep your customers coming back to your business. We also provide on going retainers that allow you to save on recurring hour banks. 


Give your brand some gumption. 

Gumption Design Co. can help your business reflect your brands values and beliefs in a way that benefits the business and customer.