About Gumption
Zach Johnson Medland
Founder / Creative Lead
Gumption Design Co. started as a side hustle and grew into a full-fledged creative studio with a heart for small businesses, nonprofits, and entrepreneurs making a difference. Founded by Zach Johnson Medland, the company combines the punch of agency-level branding with the personal care of a local partner who’s in it with you.
Our name is inspired by Robert Pirsig’s Zen and the Art of Motorcycle Maintenance — a reminder that grit, care, and creativity are what keep the whole machine running. Gumption isn’t just our name, it’s our process: we bring curiosity, resilience, and craft to everything we do.
Whether you’re in Lancaster, the tri-state area (PA, NJ, NY), or building your dream business from a farm field or fifth-floor walkup, we design for what matters—and we make it beautiful, smart, and true to you.
We understand the importance of filling yourself up, and contributing to the world around you. Furthermore, we believe that good design, in business and in life is the key to creating a better world.
MISSION
To create craftsman-quality branding with a sustainable, strategic, and soulful approach.
VISION
Build a business we love—one that helps other businesses grow, thrive, and do good work in the world.
“Gumption is the psychic gasoline that keeps the whole thing going. If you haven’t got it there’s no way the motorcycle can possibly be fixed. But if you have got it and know how to keep it there’s absolutely no way in the whole world that motorcycle can keep from getting fixed. It’s bound to happen. Therefore the thing that must be monitored at all times and preserved before anything else is the gumption. “
Our Values in Practice
✨ Quality & Customer Care
We provide real value without unnecessary fluff. You’ll never get ghosted, rushed, or handed something we wouldn’t stand behind.
🎨 Creativity
We work in a way that invites innovation—and we’re not afraid to doodle outside the lines.
🧭 Equity & Inclusion
We believe in access, representation, and impact. That’s why we offer discounts for BIPOC-, LGBTQIA+-, and women-owned businesses.
🌱 Sustainability
From riding bikes around Lancaster to using ethical tools and vendors, we care about people and the planet.
⚖️ Balance
No hustle-glorification here. We protect our weekends and our mental health—so we can show up with our best work, every time.
🚴 Dynamism
Fast when needed, intentional always. We simplify workflows and help you build something that works smarter—not harder.