Frequently Asked Questions
About Gumption Design Co.
What does "Gumption" mean?
In the words of Robert Pirsig:
“A person filled with gumption doesn’t sit around dissipating and stewing about things. He’s at the front of the train of his own awareness, watching to see what’s up the track and meeting it when it comes.”
At Gumption Design Co., it’s the spark that drives everything we do.
What is graphic design?
Graphic design is the art of combining text, images, and layout to communicate ideas clearly and creatively—whether for business, art, or storytelling.
What does Gumption Design Co. do?
We specialize in branding-focused graphic design. Our services are grouped into three areas:
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Branding (logos, style guides, collateral)
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Websites (design, development, maintenance)
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Content Creation (illustration, marketing materials, social media graphics)
Who is behind Gumption Design Co.?
Gumption is led by Zach Johnson-Medland, owner and design lead. Zach collaborates with a network of designers, developers, and consultants to keep overhead low—and your project costs reasonable.
About Out Work
What programs do you use?
We consider ourselves technology agnostic, but work primarily with:
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere)
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WordPress
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Shopify
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Squarespace
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Procreate
Always learning, always evolving.
Can't I just design it myself?
You absolutely can—and some people do! But just like with your car, you can change your own oil, rotate your tires, or even replace your own brake pads. It’s possible—but it often comes with extra costs, time, frustration, and learning curves.
Design is similar. You can build your own logo, website, and brand materials—but working with someone who has years of experience means you get assets that aren’t just good-looking, but strategic, scalable, and built to last.
It’s about making your investment go further, with fewer headaches down the road.
What does Gumption Design Co. do?
We specialize in branding-focused graphic design. Our services are grouped into three areas:
-
Branding (logos, style guides, collateral)
-
Websites (design, development, maintenance)
-
Content Creation (illustration, marketing materials, social media graphics)
What exactly does a graphic designer do?
Graphic designers solve problems visually. We help businesses communicate clearly through logos, websites, illustrations, brand strategy, and more—across both print and digital.
Why does design matter for my business?
Great design:
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Builds audience trust
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Increases brand recognition
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Differentiates you from competitors
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Tells your story effectively
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Turns one-time customers into loyal fans
What is branding?
Branding is how a business presents itself visually, verbally, and emotionally.
At Gumption, we focus on visual branding: logos, websites, business collateral, and brand strategy—ensuring all touchpoints work together.
Pricing Basics
How much does branding cost?
At an agency, branding typically runs $5,000–$10,000+.
At Gumption Design Co., brand packages start around $1850–$3,225, depending on scope. Perfect for small businesses looking for a strong, thoughtful foundation.
Why do I need a website?
In today’s digital world, your website is your storefront. It’s where people go to learn, trust, and engage with you. A professional site helps you stay competitive and connected.
How much does a website cost?
Agency websites often start around $5,000-15,000+.
At Gumption, you can expect pricing between $1800–$7,000, depending on the size and complexity of your site—always with an emphasis on user experience, clean design, and functionality.
What is content creation?
Content creation covers the marketing materials that support your brand—like social media graphics, posters, banners, business cards, and more.
How much does content design cost?
Content creation at big agencies can cost $120–$500/hour.
At Gumption, our rates are typically $65–$95/hour, with options for ongoing retainers that save you money while keeping your brand fresh and growing.
Give your brand some gumption.
Gumption Design Co. can help your business reflect your brands values and beliefs in a way that benefits the business and customer.